Topics covered in the journal include:

Business Model Innovation


Digital Transformation

Industry 4.0 / Industrial Internet of Things

Innovation Adoption and Diffusion

Innovation Marketing / High-Tech Marketing

Open Innovation

Organizational Creativity

Product and Service Innovation

Social Media

Technology Acceptance


Encouraging authors worldwide to contribute.

​Our goal is to make the submission process as fast and simple as possible. Therefore, our principle is Your Paper, Your Style.



Chair of Industrial Management

Friedrich-Alexander-Universität Erlangen-Nürnberg
Lange Gasse 20
90403 Nürnberg


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